Times Square, New York

Taste the
warmth of
Japan

Where every pastry tells a story, every bite carries tradition, and every visitor becomes family.

珍煮丹 紐約

Explore Our Treats Find Our Shop
Fresh Japanese pastries displayed in warm lighting at Jenjudan NYC
Our Story

A Taste of Home,
in the Heart of NYC

When you step into Jenjudan, you're not just entering a bakery — you're stepping into a space where the aromas of freshly baked melon pan and anpan wrap around you like a warm embrace.

Located in the bustling energy of Times Square, we've created a quiet corner of Japan right in the middle of Manhattan. Our bakers arrive before dawn each day, because we believe that the best bread is made with patience, premium ingredients, and genuine care.

From our signature matcha pastries to our selection of Japanese grocery staples, every item on our shelves carries the same promise: authentic taste, uncompromising quality, and the warmth of a place where you're always welcome.

100%

Fresh Daily

50+

Products

★

Loved Locally

What We Offer

From Our Oven
to Your Table

Every product at Jenjudan is crafted with the same care and attention to detail that our customers have come to expect.

Assorted Japanese pastries including melon pan and croissants
Fresh from the oven

Artisan Pastries

From fluffy shokupan to our famous melon pan, each pastry is handcrafted using traditional Japanese techniques and the finest ingredients.

Matcha-themed Japanese desserts and sweets
Premium matcha

Matcha Collection

Our matcha line features single-origin powder from Uji, Japan, transformed into lattes, cakes, cookies, and traditional wagashi sweets.

Japanese grocery products and imported ingredients
Imported from Japan

Japanese Groceries

Find everything from ramen noodles and miso to specialty sauces, snacks, and seasonal ingredients — all imported directly from Japan.

Customer Favorites

What Our Regulars
Always Order

  • Classic Melon Pan — Our #1 bestseller
  • Matcha Red Bean Daifuku — Limited daily
  • Shokupan Milk Bread — Baked fresh every morning
  • Japanese Curry Kit — Grocery section favorite
Beautiful display of Japanese baked goods and pastries at Jenjudan
The Jenjudan Experience

More Than a Bakery —
A Place to Belong

Traditional Recipes

Traditional Recipes

Every recipe honors decades of Japanese baking heritage, from Edo-period techniques to modern innovations.

Fresh Daily

Baked Fresh Daily

Our ovens fire up before sunrise so you can enjoy the freshest bread, pastries, and sweets every single day.

Authentic Imports

Authentic Imports

We source directly from Japanese suppliers to bring you ingredients and products you won't find anywhere else in the city.

Community

A Welcoming Space

Whether you're a longtime resident or visiting NYC for the first time, our doors are always open with a warm smile.

Warm interior of Jenjudan bakery with wooden shelves
Freshly baked Japanese bread varieties
Traditional Japanese wagashi sweets display
Matcha latte and pastries at Jenjudan
Visit Us

We're Waiting
to Welcome You

Our Location

10 Times Square
New York, NY 10036

Opening Hours

Monday – Saturday: 8:00 AM – 8:00 PM

Sunday: 9:00 AM – 6:00 PM

Get Directions
Get in Touch

We'd Love to
Hear From You

Have a question, special order, or just want to say hello? Send us a message and we'll get back to you as soon as possible.

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